Monday, June 3, 2013

Apple Blossoms Trading ~ Company History

Company History

Established on 12 March 1992, the company was initially set up to take off from its parent firm that markets art prints and picture frames imported from Europe (Denmark, Germany, England & Italy) and USA. In the beginning, Apple Blossoms Trading sole purpose was to concentrate on handicrafts and handmade art of Malaysian origin. 

1992-1996: The first product launched was Malaysian Pressed Flower Art. The product was very well accepted in the local and foreign market. It was certified as one of the products for Visit Malaysia 1990 & 1992 promotion and is also displayed at Muzium Negara. It was also advertised in a Japanese trade magazine and has been sold to Thailand (Bangkok), Hong Kong, Japan, England and Australia. (Item: Pressed Flower pictures, mini souvenir pictures and cards) 
1996-1998: Handcrafted Boxes (made of paper and board) – the product range includes table top display items, jewellery boxes, drawers and specially designed packaging for exclusive items. Aromatic Scented Terra Cotta Pots was also added to our range of products marketed as an ideal gift and decorative display. 
1998-2004: A bold step taken to market apparel – our own design and purchased labels. This developed into our own label of Louisa May which is a range of hand sewn exclusive design of medium price range. Also included are collections for the younger market of reasonable price range for school going young girls and young working ladies. 
At almost the same time, we added in fashion jewellery and accessories to widen the product range. Treasure Chest is a collection of exclusively designed trendy jewellery using materials sourced from all over the world. 
In the year 2000, we added a collection of exclusively designed bags under our brand Mistletoe. 
Early 2004, Hair Buddies hair accessories were added to our collection. 
In our range of fashion apparels and accessories, we aim to provide exclusivity and we have only a limited edition for every item – there is no mass production. We do maintain a moderate price range so that it is within means of all our customers. 
2004-2011: The company continued to progress stably on the localized retail customer base focusing on fashion apparels and accessories as well as crafts. An exclusive collection of gift items that range from low to medium prices was introduced in 1994 which emphasize on good packaging with the right message. Included in the collection are hand designed gift cards, greeting cards and packaging. 
2012-Future: Apple Blossoms Trading plans to widen the market reach and customer base through online marketing. The company's website was first launched prior in 2005 during the threshold of the Internet era and is now moving forward to re-launch a better system to remain compatible with the advancing technological requirements. 
The company also plans to expand its product range to cater for a larger customer profile. Many new products will be introduced in the future including a range of home decor and lifestyle products.